At some point we all need to get into PPC advertising to be successful selling products online.<\/span><\/span><\/p>\n

This blog is based on experiences with Google Adwords, Facebook and \u00a0Microsoft adCenter\u00a0 advertising.<\/span><\/p>\n

If all the hype is to be believed many people are making large incomes from the online marketing business.\u00a0 There is no question that some people are very successful, but what makes them succeed when so many others don\u2019t?\u00a0\u00a0 Most, if not all the successful people use PPC advertising to bring in the big bucks.<\/span><\/p>\n

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Two items that attract product interest are conversion rates and gravity.\u00a0 Gravity is the number of affiliate marketers and conversion is the rate at which visitors are converted into leads, or customers.\u00a0 \u00a0The obvious question being if product vendor claimed conversion rates don\u2019t match up to rates achieved using PPC why is there such interest in these products? \u00a0The online marketing pundits will say that it\u2019s due to magnetic marketing but is that really the case? <\/span><\/p>\n

Making Sales or Generating Visitor Traffic?<\/span><\/span><\/h2>\n

Before doing any paid for advertising it\u2019s a good idea to have good understanding of your advertising goals?\u00a0\u00a0 Advertising is a powerful tool that can save both time and money if correctly applied to fulfilling specific requirements. <\/span><\/p>\n

Keywords and Demographics:<\/span><\/span><\/h3>\n

All online advertising can be set up to run in specific keyword and demographic categories.\u00a0 \u00a0Advertising isn\u2019t cheap and if you are expecting to recover your costs in click through sales then it is important to get your market research correct. <\/span><\/p>\n

Creating brand visibility: <\/span><\/span><\/h4>\n

The quickest way to create presence and traffic going to a blog or facebook page is through PPC advertising.\u00a0 Google, facebook and Microsoft bing advertising are all affective at doing this.\u00a0\u00a0 Within a few days, for under $100 you can generate tens of thousands of impressions and gain a significant \u00a0number of visitors. \u00a0Of course when you stop advertising the new visitors stop coming and therefore you need continue to create valuable content to encourage visitors to return to your site. <\/span><\/p>\n

Making Sales:<\/span><\/span><\/h5>\n

There are four components to consider, market accessibility, customer demand, the product landing page quality and cost. <\/span><\/p>\n

Market Accessibility:<\/span><\/span><\/h6>\n

Market accessibility is the ability to market into a specific market location and demographic with specific keywords and value propositions.\u00a0\u00a0 This can be difficult working with Google and facebook because they have many advertising restrictions.\u00a0 Both Google and facebook can be arbitrary in their response if you accidentally infringe their guide lines. <\/span><\/p>\n

Microsoft\u00a0 adCenter\u00a0 on the other hand could not be more helpful. They have live online help to resolve user problems and to help you to get the best value out of your advertizing dollar.\u00a0 Their system is slower and there seems to be some issues with accessing their website.\u00a0 However they have good keyword and demographic features and ongoing results reporting on the hour. If you are advertising a ClickBank product you can also use the ClickBank analytics page to monitor hop page access and sales conversions. <\/span><\/p>\n

Customer Demand:<\/span><\/span><\/h6>\n

Customer demand boils down to sales conversions, how easy it is to get people to buy a product.\u00a0 Search engine demographic research can help to get an idea of who is looking for products and their locations. However customer demand can only be assessed through sales.\u00a0 One method of testing this is with a sniper domain masking site into a product landing page.\u00a0\u00a0 This can be set up quickly with a simple advert and high value keyword.\u00a0 The click through rate and sales per hundred clicks can then be quickly assessed. \u00a0\u00a0\u00a0If a high number of clicks are achieved with little or no sales then the vendor\u2019s quoted conversion rate is questionable. <\/span><\/p>\n

Keep in mind that good sales to click through rates are generally considered to be anything between 2.0 to 15%. \u00a0 Claims of higher conversion rates by product vendors should be treated with suspicion. <\/span><\/p>\n

Product Landing Page Quality:<\/span><\/span><\/h6>\n

The quality of the landing page should be assessed by its effectiveness at encouraging visitors to do what the site owner wishes them to do.\u00a0 Many times this is to have visitors become a qualified lead by getting them to enter their name and email address into an auto-responder form.\u00a0 \u00a0In this scenario the webpage includes relevant valuable information and capture pages for product purchases.<\/span><\/p>\n

Many marketers consider list building to be more valuable than a sale obviously because they the opportunity to build a relationship and up sell many times over to the same customer.\u00a0 However, looking at a lot of PPC sites they don\u2019t have these forms and therefore auto-responder \u2018the opt\u2019 in forms should be carefully considered. <\/span><\/p>\n

A site focused on a making a sale can be more affective.\u00a0 \u00a0In many cases affiliate recurring sales commissions are built in and in some cases customer names and email address are forwarded to the affiliate. <\/span><\/p>\n

Typically a PPC customer is a cold relationship and therefore the conversion rate is the same for an opt in form or sale. \u00a0 With conventional product sales customer relationship are usually created after a first product sale.<\/span><\/p>\n

Cost:<\/span><\/span><\/span><\/h6>\n

The cost of PPC advertising is typically more than is recovered in direct product sales as a result of the advertising campaign. High value keyword clicks in a hot product categories are expensive and may only be available in small numbers. <\/span><\/p>\n

If you are only getting one sale on every hundred clicks at $0.75 per click and your affiliate commission is $40 then you\u2019re going to go broke very quickly. <\/span><\/p>\n

Alternatively a high traffic keyword in a broader area which incorporates an association with the high value keyword can provide a large number of clicks and massive impression numbers of minimal cost. The CTR on these keywords is typically negligible. <\/span><\/p>\n

There is a PPC option available for all budgets, as previously mentioned if impressions are what you are looking for PPC is the most efficient way of getting online visibility. \u00a0There are many variables that can be set in the campaign to optimally position your advert depending on you specific goals. \u00a0So called “money” keywords can be found that bring in high conversion rates. <\/span><\/p>\n

Conclusions:<\/span><\/span><\/h6>\n

When product vendors are quoting high click through sales it\u2019s likely that those sales are mostly going to a few top ranked affiliates that have a consistent presence at the top of the page 1 category.\u00a0 Other affiliates who are paying for the same high value keyword CTR\u2019s are in effect most likely losing sales to those sites.\u00a0 In many cases the product vendors hold the top page positions with sniper domains which attract the highest sales conversions. <\/span><\/p>\n

Typically a lot of advertising is ineffective; visitor interest disappears when the advertising funds run out. Clearly the big winners are the search engines who charge top dollar for their advertising space. \u00a0There are opportunities to make money with PPC but as with most things the rewards generally go to those who become experts in marketing and in creating and managing PPC campaigns.<\/span><\/p>\n

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At some point we all need to get into PPC advertising to be successful selling products online.<\/p>\n

This blog is based on experiences with Google, facebook and Microsoft adCenter advertising.<\/p>\n

If all the hype is to be believed many people are making large incomes from the online marketing business. There is no question that some people are very successful, but what makes them succeed when so many others don\u2019t? Most, if not all the successful people use PPC advertising to bring in the big bucks.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[3,9],"tags":[217,216],"_links":{"self":[{"href":"https:\/\/www.mark-jago.com\/wp-json\/wp\/v2\/posts\/1036"}],"collection":[{"href":"https:\/\/www.mark-jago.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mark-jago.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mark-jago.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mark-jago.com\/wp-json\/wp\/v2\/comments?post=1036"}],"version-history":[{"count":0,"href":"https:\/\/www.mark-jago.com\/wp-json\/wp\/v2\/posts\/1036\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mark-jago.com\/wp-json\/wp\/v2\/media?parent=1036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mark-jago.com\/wp-json\/wp\/v2\/categories?post=1036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mark-jago.com\/wp-json\/wp\/v2\/tags?post=1036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

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